소프트웨어 사용자 집단에 따른 불법복제 의도에 미치는 요인 비교 연구

• 영문명: A Comparative Study of Factors Influencing Software Piracy : Focused on Different Software User Groups
• 발행기관: 한국IT서비스학회
• 저자명: 김중한(Joong Han Kim)
• 간행물 정보: 『한국IT서비스학회지』한국IT서비스학회지 제14권 제2호, 15~31쪽, 전체 17쪽
• 주제분류: 경제경영 > 경영학
• 파일형태: PDF
• 발행일자: 2015.06.30

영문 초록

Software piracy is widespread throughout the world. It has negative effects on the software industry and the intellectual property market. Despite various deterrent policies, the phenomenon has been getting severe. The current study investigated the antecedents of software piracy attitudes and intention. In order to identify factors and their relationship, a research model for illegal piracy behavior was developed and empirically examined through a path analysis using structural equation model. Also, this study employed a multiple group structural equation model to investigate differences in structural weights across PC software user group and smartphone application user group. It was revealed that perceived benefit, habit, social factor, self-efficacy had positive effect on attitude toward software piracy, whereas perceived risk had a decreasing influence on attitude. Relationships between piracy attitudes and intentions were significant as well. Furthermore, the cross validation between two groups showed the path coefficients of habit to attitude and attitude to intention were significantly different. Implications for research and practice are discussed.

목차

Abstract

1. 서론

2. 이론적 배경

3. 연구모형 및 가설

4. 연구방법

5. 결론 및 향후 연구과제

References

키워드

Software Piracy Smartphone Application Unethical Behavioral Model Multiple Group Structural Equation Analysis