모바일 소셜커머스 사이트를 중심으로 본 UX 와 신뢰감의 관계

• 영문명: Mobile Social Commerce Site : The Relationship of UX and Perception of Credibility
• 발행기관: 한국IT서비스학회
• 저자명: 김기은(Kim,Ki Eun)
• 간행물 정보: 『한국IT서비스학회 학술대회 논문집』2014추계학술대회, 433~438쪽, 전체 6쪽
• 주제분류: 경제경영 > 경영학
• 파일형태: PDF
• 발행일자: 2014.11.05

영문 초록

Social Commerce Sites has proliferated on the Mobile Web and Mobile App. However, because virtually anyone can publish this type of information on the Web, consumers cannot always rely on traditional credibility cues such as reputation of a journal. Instead, they must rely on a variety of cues, including visual presentation, to determine the veracity of information. This study demonstrates that users made a judgement of mobile sites’ credibility not by contents but by user experiences. Most important factor of user experiences is the visual design and the next is information structure. Brand recognition is also one of user experiences, but users are not always depend on a brand recognition when choosing favorite sites.

목차

1. 서론

2. 본론

3. 결론