지역축제 평가속성과 방문객 만족 및 행동의도와의 관계 -부산국제영화제를 대상으로-

• 영문명: A Study on the Relationship among Evaluation Attributes of Local Festival, Visitor’s Satisfaction and Behavioral Intention: A Case Study of BIFF
• 발행기관: 한국농촌지도학회
• 저자명: 김홍길(Hong Gil Kim)
• 간행물 정보: 『농촌지도와 개발』19권 2호, 409~434쪽, 전체 26쪽
• 주제분류: 자연과학 > 생활/식품과학
• 파일형태: PDF
• 발행일자: 2012.06.30

영문 초록

The purpose of this study is to clarify the cause and effects of evaluation attribute, visitor`s satisfaction and behavioral intentions focused on Busan International Film Festival(BIFF). To achieve the study objective, 277 valid questionnaires were statistically analyzed, using frequency analysis, exploratory factor analysis, confirmatory factor analysis, reliability analysis and path analysis. The results show that the evaluation attribute of local festival exerts a positive influence on visitor`s satisfaction and behavioral intention. Second, visitor`s satisfaction had positive effects on behavioral intention. The regional festival can vary depending on the visit is satisfied. Consequently, it was revealed how evaluation attribute is in the visitor`s satisfaction and behavioral intention in local festival.

키워드

평가속성 Evaluation Attribute 지역축제 Local Festival 만족 Satisfaction 행동의도 Behavioral Intention