AHP를 이용한 농촌관광단지 입지선정에 관한 연구 -부여군을 중심으로-

• 영문명: A Study on Agricultural Village Tourism Complex Positioning using Analytic Hierarchy Process: The Case of Buyeo-gun
• 발행기관: 한국농촌지도학회
• 저자명: 윤준상(Jun Sang Yoon) 최성현(Sung Hyeun Choi) 김이기(Yee Gi Kim) 김성록(Sung Rok Kim)
• 간행물 정보: 『농촌지도와 개발』19권 1호, 129~145쪽, 전체 17쪽
• 주제분류: 자연과학 > 생활/식품과학
• 파일형태: PDF
• 발행일자: 2012.03.30

영문 초록

There are many positioning studies utilizing Analytic Hierarchy Process (AHP) in tourism industry. In this study, it was tried to develop new evaluation criteria for positioning and to discuss the importance of evaluation factors, as the development of tourist`s spots was pursued in diversified ways. The purpose of this study was to allow the development of tourist spots more objectively and more efficiently utilizing Analytic Hierarchy Process ("AHP" hereunder) to appoint the best place for the tourism complex in Buyeo. According to AHP analysis procedures, 5 places near Baikje Cultural Block connecting with a ferry in Buyeo-gun were selected as candidates. To perform AHP analysis, evaluation criteria and a survey were used and then weight of evaluation criteria was induced. With the conditions on criteria, standard score of each criterion and candidate was calculated. By multiplying standard score and final weight and then summing up, the candidate place with the highest score shall be appointed as the most optimal place for Buyeo-gun Agricultural Tourism Complex.

키워드

계층적분석방법 AHP 농촌관광단지 Agricultural Village Tourism Complex