메이크업샵 이용특성 분석 및 부가서비스품질이 고객만족과 구전의도에 미치는 영향

• 발행기관: 한국인체미용예술학회
• 저자명: 윤희
• 간행물 정보: 『한국인체미용예술학회지』한국인체미용예술학회지 제15권 제1호, 21~37쪽, 전체 17쪽
• 주제분류: 예술체육 > 예술일반
• 파일형태: PDF
• 발행일자: 2014.03.30

영문 초록

Therefore, this study has attempted to provide useful information for the improvementof service quality in makeup stores, customer satisfaction and word-of-mouthrecommendations after investigating consumer use patterns in these stores and the effectsof the quality of additional services on customer satisfaction and personalrecommendation. The collected data have been analyzed using SPSS v. 17.0, and a testwas conducted at the 5% significance level. The following methods were used foranalysis: frequency analysis, descriptive statistics analysis, correlation analysis, factoranalysis, reliability analysis, Cronbach's alpha and linear regression analysis. In terms ofscope of research, a total of 229 questionnaires were distributed to the customers of amakeup store in Gwangju from June 2 to July 3, 2013. The research consisted of makeup & current industry status, quality of beauty services & additional services, customer satisfaction & word-of-mouth recommendations, research design & use patterns and additional service-related analyses. According to the research, additional services had no effect on customer satisfaction but that the quality of additional services and customer satisfaction were critical factors in terms of effect on word-of-mouth recommendation.

목차

Ⅰ. 서 론

Ⅱ. 이론적 배경

1.메이크업 및 메이크업산업 현황

2. 미용서비스품질 및 부가서비스

3. 고객만족 및 구전의도

Ⅲ. 연구내용 및 방법

1. 연구모형 및 연구가설

2. 연구대상 및 조사기간

3.설문지 구성 및 자료분석

Ⅳ. 연구결과 및 고찰

1.표본특성과 기술통계분석

2. 측정도구의 타당화

3. 연구가설의 검정

Ⅴ. 결론

키워드

메이크업샵 부가서비스 고객만족 구전의도 Makeup Shop Additional Services Customer Satisfaction Word-of-mouth Recommendation