인도의 ICT를 기반으로 한 저소득층(BoP) 비즈니스 모델 연구

• 영문명: ICT-enabled Business Models for Bottom of the Economic Pyramid(BoP) Markets in India
• 발행기관: 한국무역연구원
• 저자명: 김윤호(Yun Ho Kim)
• 간행물 정보: 『무역연구』제10권 제5호, 453~479쪽, 전체 26쪽
• 주제분류: 경제경영 > 무역학
• 파일형태: PDF
• 발행일자: 2014.10.31

영문 초록

Subsisting on only a few U.S. dollars a day, BoP markets are largely ignored by companies, but collectively, such markets provide an opportunity for companies to capitalize on this large and growing segment. This paper revolves four case studies of BoP projects which were analyzed in the context of ICT usage based on their business models. Such a cross-sector approach allowed for cross-fertilization as well as a discussion on potential synergies across sectors. Three business models were identified and these included value-added information directly accessed by end-users, value-added services accessed through local agents, and financial services. Sectoral analysis was conducted and focused on the health, agriculture and financial services sectors after which thirteen ICT-enabled examples in two cross-sector clusters were organized based on the business models of these cases. Findings showed that the four main business outcomes of incorporating ICT-based strategies are increased revenues, reduced costs, improved business functions, and more inclusive product and service innovations. By pursuing ICT-based strategies, companies can overcome the challenges traditionally associated with BoP markets and significantly improve their inclusive business models.

목차

Abstract

Ⅰ. 서론

Ⅱ. BoP 비즈니스 모델에 관한 선행 연구

Ⅲ. 인도의 ICT 기반 BoP 비즈니스 현황

Ⅳ. ICT 기반의 비즈니스 모델 분석

Ⅴ. 결론

참고문헌

키워드

Bottom of the Pyramid Business Model ICT-Enabled Mobile Phone India