한류가 중국시장에서 전자제품 구매의도에 미치는 실증 분석

• 영문명: An Empirical on Electronic Devices Purchasing Intention in the Chinese Market by Korea Wave
• 발행기관: 한국무역연구원
• 저자명: 이정우(Jing yu Li) 이제홍(Je hong Lee)
• 간행물 정보: 『무역연구』제10권 제5호, 289~305쪽, 전체 16쪽
• 주제분류: 경제경영 > 무역학
• 파일형태: PDF
• 발행일자: 2014.10.31

영문 초록

The Korean wave(hallyu) movement has also had its fair share in arousing global interest. Data was collected from a survey of 200 respondents who are overseas students in Korea and citizens in the NeiMongol. In order to test the validity and the reliability of the data and the hypothesis. Korean Wave has much effect on customer s purchasing behavior of electronic devices and the results of the research are as follows. First, people s preference of Korean mass culture is good for Korean country image and Korean product image. Second, people s attitude at Korean country image and Korean product image is good for the consumer s purchasing behaviour of Korean electronic devices. Lastly, people s preference of Korean mass culture is good for the consumer s purchasing behaviour of Korean electronic devices.

목차

Abstract

Ⅰ. 서론

Ⅱ. 이론적 연구 및 가설설정

Ⅲ. 연구모형 및 실증분석

Ⅳ. 결론 및 시사점

참고문헌

키워드

Korean wave Customer s purchasing behavior Electronic device Korean culture Country image Product image