중소기업 해외시장개척 강화방안에 관한 연구

• 영문명: On Global Competitiveness : The Case of Korea Trade Mission on Small and Medium-Sized Enterprises
• 발행기관: 한국무역연구원
• 저자명: 정재승(Jason Chung)
• 간행물 정보: 『무역연구』제10권 제4호, 673~690쪽, 전체 17쪽
• 주제분류: 경제경영 > 무역학
• 파일형태: PDF
• 발행일자: 2014.09.30

영문 초록

In this study, we took a look at an export support program to strengthen global competitiveness in small and medium enterprises in Korea. To see what kind of promotion strategy for global competitiveness in trade missions, are domestic procuring entities bottlenecks matters of trade mission that is currently running will be analyzed. In-depth interviews with exhibitors were carried out by outside buyers, To improve trade missions, a model project to dispatch integration and handle a complex trade mission can be initiated. In addition, leveraging a corporate power measurement program of participating companies will streamline business processes and the G-Level Test in reference to the KOTRA trade mission, the service manual. Finally, rather than the global competitiveness of the developed markets, there is provided a method of selection and concentration to enhance the global competitiveness of small and medium-sized enterprises in emerging markets.

목차

Abstract

Ⅰ. 서론

Ⅱ. 무역사절단의 개념적 고찰과 선행연구

Ⅲ. 무역사절단 파견상 문제점

Ⅳ. 중소기업 무역사절단 파견강화방안

Ⅴ. 결론

참고문헌

키워드

Korea Trade Mission Export Support Program Foreign Market Program