한국 중소기업의 해외마케팅역량이 수출성과에 미치는 영향

• 영문명: The Influence of Overseas Marketing Capabilities on Export Outcomes in Korean Small-Medium Size Firms
• 발행기관: 한국무역연구원
• 저자명: 이홍균(Hong-Kyun Lee) 남경두(Kyung-Doo Nam)
• 간행물 정보: 『무역연구』제10권 제4호, 293~320쪽, 전체 27쪽
• 주제분류: 경제경영 > 무역학
• 파일형태: PDF
• 발행일자: 2014.09.30

영문 초록

Export in Korea has been the main driving force of the nation’s economic growth, but since export is largely concentrated upon the major firms, there is a need to expand the participation of small and medium-sized enterprises in oversea markets in order to overcome the economic recession. By constructing an overall model, which includes factors such as market orientation and entrepreneurship, as a precedence factor of Korean small and medium-sized firms’ oversea marketing capabilities, this research conducted an analysis based on the surveys made upon 153 Korean exporting small and medium-sized enterprises to observe the possible effects on overseas marketing capability. The analysis result shows that both corporate entrepreneurship and market orientation are similar as the precedence factor of marketing capabilities. This research expanded the subject of study in association with business performance and marketing capabilities to small and medium-sized enterprises and the sphere of overseas marketing capabilities.

목차

Abstract

Ⅰ. 서론

Ⅱ. 해외마케팅역량과 수출성과에 대한 이론적 배경

Ⅲ. 연구방법

Ⅳ. 실증분석

Ⅴ. 결론

참고문헌

키워드

Marketing capabilities Entrepreneurship. Market Orientation Performance