서구 대형할인점의 한국과 일본시장 진출성과의 비교

• 영문명: Performance of Western Discount Stores in Korea and Japan
• 발행기관: 한국무역연구원
• 저자명: 김주태(Joo-Tae Kim) 김성수(Sung-Su Kim)
• 간행물 정보: 『무역연구』제10권 제4호, 277~292쪽, 전체 15쪽
• 주제분류: 경제경영 > 무역학
• 파일형태: PDF
• 발행일자: 2014.09.30

영문 초록

There have not been many studies about expansion of western discount stores into Asian market. Most studies about global expansion of multinational corporations are performed for manufactuing industries and the studies about global management of distribution industry should be done further in the future. The degree of globalization in distribution industry is still low and more attention should be paid to this field. This study analyzes the expansion of western discount stores in Korea and Japan. The theoretical framework of standardization and localization was adopted to understand this case. We have made the cases of three largest discount stores in the world: Walmart, Karrfour and Tesco. All of these three discount stores entered both Korea and Japan, but they did not show the satisfactory performance in these markets and we analyzed the reasons of the low performance.

목차

Abstract

Ⅰ. 서론

Ⅱ. 기존연구의 정리

Ⅲ. 서구 대형할인점의 한국과 일본 진출동향

Ⅳ. 서구 대형할인점의 한국과 일본 참가배경과 영향

Ⅴ. 한국과 일본에서의 서구 대형할인점의 성과

Ⅵ. 결론

참고문헌

키워드

localization discount store distribution industry