- 영문명
- Comparative Study of Subcultural Differences in China and India
- 발행기관
- 한국무역연구원
- 저자명
- Jong-Wook Kwon Ji-Seok Lee Hak-Cho Kim Long Cui
- 간행물 정보
- 『무역연구』제10권 제4호, 33~50쪽, 전체 17쪽
- 주제분류
- 경제경영 > 무역학
- 파일형태
- 발행일자
- 2014.09.30

국문 초록
영문 초록
The purpose of this paper is to empirically analyze the regional cultural differences between India and China. The factors determining cultural differences across nations were selected from previous studies and were then applied to China and India. The results show that among the determining factors, economic development factors had greater effect than climate did on cultural differences across and within nations. Shandong province in China scored higher than Jilin on individualism. In addition, the cross-regional cultural difference between Shandong and Jilin within China was greater than the cross-national cultural differences between China (Shandong) and Korea. In the case of India, the Delhi area scored higher on individualism than the Kashmir area. The regional cultural difference between Delhi and Kashmir was greater than the cross-national cultural difference between India (Kashmir) and Pakistan. To summarize, our study shows that regional cultural differences within a country could be greater than cultural differences between countries.
목차
Abstract
Ⅰ. Introduction
Ⅱ. Theoretical Background and Hypotheses
Ⅲ. Results
Ⅳ. Discussion and Conclusion
References
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