프랜차이즈 미용실 이용고객의 이용만족도와 재이용에 영향을 미치는 요인

• 영문명: The factors effecting satisfaction and re-utilization in customers of franchise beauty stores
• 발행기관: 한국인체미용예술학회
• 저자명: 우경옥(Kyoung-Ok Woo) 김미영(Mi-Young Kim) 임희야(Hee-Ya Leem) 문덕환(Deog-Hwan Moon)
• 간행물 정보: 『한국인체미용예술학회지』한국인체미용예술학회지 제15권 제2호, 51~70쪽, 전체 19쪽
• 주제분류: 예술체육 > 예술일반
• 파일형태: PDF
• 발행일자: 2014.06.30

영문 초록

This study was conducted to provide basic data, contribute to the attraction of customers, and assess those factors that effect customer satisfaction and intent to patronize a store again for customers of franchise beauty stores. Results were as follows: There was a statistically significant difference in disposable income per month in regards to general characteristics and in the period of utilization among beauty stores using characteristics of service quality. There were statistically significant differences in job, years of education, income per month, and disposable income per month regarding customer satisfaction. There were statistically significant differences in age and disposable income per month regarding the intention to return to the store and this was higher by age and in higher group of disposable income per month. The factors effecting satisfaction in patronizing the beauty store were main using the beauty store, service quality, environmental factors, human factors and additional factors. The factors effecting the intent to return to the store were age, period of utilization, and service quality. Based on the above, the author considers that complementary countermeasures in factors such as service quality, environment, personnel ad additional factors are required in order to improve the degree of customer satisfaction with franchise beauty stores.

목차

Abstract

Ⅰ. 서론

Ⅱ. 이론적 배경

Ⅲ. 연구방법

IV. 연구결과 및 고찰

Ⅴ. 결론

참고문헌

키워드

프랜차이즈 미용실 이용만족도 재이용 franchise beauty stores effecting satisfaction re-utilization