The Role of SNS Users Motivations on SNS Engagement, Social Capital, and Subjective Well-being

• 영문명: The Role of SNS Users Motivations on SNS Engagement, Social Capital, and Subjective Well-being
• 발행기관: 한국무역연구원
• 저자명: Chang-Joong Kim Chang-Hyun Jin
• 간행물 정보: 『무역연구』제10권 제3호, 25~52쪽, 전체 27쪽
• 주제분류: 경제경영 > 무역학
• 파일형태: PDF
• 발행일자: 2014.06.30

영문 초록

Social network sites (SNSs) have proven within a very short time to serve as important tools for social communication and interaction. The literature on SNS use and user behavior has not adequately addressed the role of user motivations in generating SNS engagement, social capital, or subjective well-being. Based on survey data (N=715) in Korea, the results revealed that SNS users motivations played an important role in the formation of SNS engagement as well as in generating social capital. The study found that SNS engagement is mediated by SNS user motivations and social capital building, and also that social capital building and subjective well-being are mediated by engagement and user motivations. Theoretical and practical implications and limitations are discussed.

목차

Abstract

Ⅰ. Introduction

Ⅱ. Theoretical Background

Ⅲ. Research Model and Hypotheses

Ⅳ. Research Methodology

Ⅴ. Result

Ⅵ. Discussion and Conclusion

References

키워드

SNS Motivation Engagement Socia Capital Subjective Well-Being