한국기업의 중국 온라인 유통시장 진출 전략

• 영문명: A Study on the entry strategies into China on-line distribution markets of Korean companies
• 발행기관: 한국무역연구원
• 저자명: 노윤진(Yoon-Jin Roh) 박종석(Chong-Suk Park)
• 간행물 정보: 『무역연구』제10권 제2호, 643~667쪽, 전체 24쪽
• 주제분류: 경제경영 > 무역학
• 파일형태: PDF
• 발행일자: 2014.04.30

영문 초록

Chinese retail market is growing continuously. The chinese government thinks consumption promotion importantly and is emphasizing inner growth than external growth. In particular on-line market is growing too large, and home shopping and internet shopping are point. Hereafter, the on-line shopping market of Chinese sleeve circulation market s center will be center. Recently, Korean company advanced much to chinese market. However, Chinese on-line consumption market s export is insufficient yet. Korean company s Chinese on-line market advance is important from this viewpoint and paper does Korean company s Chinese on-line market advance strategy by purpose. First, analyzed environment of Chinese on-line shopping market, and grasped Korean company s on-line shopping market advance existing circumstances and submitted export strategy of on-line market. Main contents firstly need advance strategy by district market segmentation. Second, should advance first to home shopping more than internet shopping in view of category of business. Third, must handle suitable goods to two circulation channels in view of go여s. Finally, able commission agent s excavation and meeting are important from path viewpoint.

목차

Abstract

Ⅰ. 서론

Ⅱ. 선행연구 및 중국 온라인 유통시장 환경

Ⅲ. 한국기업의 온라인 유통시장 진출 현황 및 구조

Ⅳ. 온라인 유통시장 진출전략

Ⅴ. 결론

참고문헌

키워드

China On-line Distribution Market Home Shopping Internet Shopping Advance Strategy SWOT Analysis