중국시장 진출 기업의 투자환경 리스크와 대응전략 유형이 성과에 미치는 영향

• 영문명: The Influence of International Investment Environment Risk and Type of Corresponding Strategies upon Performance of the Companies Entering Chinese Market
• 발행기관: 한국무역연구원
• 저자명: 강형종(Hyung-Jong Kang) 정철호(Chul-Ho Jung) 김성수(Sung-Soo Kim) 윤인환(Inhwan Yoon)
• 간행물 정보: 『무역연구』제10권 제2호, 553~571쪽, 전체 18쪽
• 주제분류: 경제경영 > 무역학
• 파일형태: PDF
• 발행일자: 2014.04.30

영문 초록

The purpose of this study is to elaborate the investment environment risks which confront Korean SMEs(Small and Middle-sized Enterprises) in China and to analyze the extent to which these investment environment risks and corresponding strategies affect performance satisfaction. The previous studies on foreign investment risks have mainly examined macro approaches to political risks. However, foreign-invested companies actually face the risks of micro-level such as a local investment environment. Through proposed empirical analyses, we categorized the investment environment risks and the corresponding strategies for Korean SMEs in China and presented the correlation among the investment environment risks, the corresponding strategies, and the performance satisfaction. Empirical results present that risk factors influencing the performance satisfaction be proved to be competition and financial operation risks. The research shows that potential risks to foreign investments should be managed strategically on the basis of the understanding of an international investment environment. Its major contribution is on both managing the risks and establishing the corresponding strategies to mψrove the foreign investment performance for Korean SMEs in China.

목차

Abstract

Ⅰ. 서론

Ⅱ. 문헌연구

Ⅲ. 실증연구 설계

Ⅳ. 실증분석 및 결과 해석

Ⅴ. 결론

참고문헌

키워드

Investment Environment Risk Corresponding Strategy Performance Satisfaction Chinese Markets