주거지역에 입지한 커피전문점 선택속성의 중요도-만족도 차이 특성 분석

• 영문명: A Analysis of Importance-Satisfaction Gap Characteristics for the Selection Attribute of Coffee Shop in Residential Area - In Case of Pangyo, Sungnam -
• 발행기관: 한국부동산학회
• 저자명: 이호병(Lee, Hobyung)
• 간행물 정보: 『부동산학보』不動産學報 第54輯, 217~228쪽, 전체 11쪽
• 주제분류: 경제경영 > 경제학
• 파일형태: PDF
• 발행일자: 2013.09.30

영문 초록

1. CONTENTS (1) RESEARCH OBJECTIVES The purpose of this study is to analyze the characteristics of importance-satisfaction gap for the selection attribute of coffee shop in the residential area of Pangyo, Sungnam using statistical analysis techniques. (2) RESEARCH METHOD This study was focused on survey analysis. The data for the analysis were collected from the questionnaire. This study used the statistical analysis techniques such as basic statistics analysis, exploratory factor analysis, confirmatory factor analysis. and t test. (3) RESEARCH FINDINGS This study showed that the three factors such as business management, store-internal facility and location among the five factors considered belonged to the zone of high priority(i.e., doing great, keep it up) according to the result of IP(importance-performance) analysis. 2. RESULTS The result of this study produced the following two findings. First, the importance-satisfaction level of the factors, business management(5.690-5.14 ), store-internal facility(5.425-4.950) and location(5.357-4.793) should be kept up. Second, the importance-satisfaction level of the factors, service/menu(5.043-4.647) and store-external facility(4.830-4.363) should be given a very low priority.

목차

Abstract

Ⅰ. 서론

Ⅱ. 커피전문점 관련 이론적 고찰

Ⅲ. 커피전문점 선택속성에 대한 중요도-만족도 차이 분석

Ⅳ. 결론

參考文獻

키워드

커피전문점 선택속성 중요도-만족도 차이 탐색적 요인분석 확인적 요인분석 t-검증 coffee shop selection attribute importance-satisfaction gap exploratory factor analysis confirmatory factor analysis t-test