프랜차이즈 미용업 점포개발을 위한 방문객 특성 및 입지특성에 관한 연구

• 영문명: The Study about the Characteristics of Customers and Location for the Expansion of Franchise Beauty Salons
• 발행기관: 한국부동산학회
• 저자명: 조진우(Jo, Jin Woo) 김진(Kim, Jin)
• 간행물 정보: 『부동산학보』不動産學報 第53輯, 212~223쪽, 전체 11쪽
• 주제분류: 경제경영 > 경제학
• 파일형태: PDF
• 발행일자: 2013.06.30

영문 초록

1. CONTENTS (1) RESEARCH OBJECTIVES The study was made by the analysis in detail about the reasons why customers visit franchise salons. Various factors that influence sales of the salons using the data of A franchise salons' total sales were analyzed and afterwards the protocol was created determining sales of franchise salons. (2) RESEARCH METHOD. This study was focused on survey analysis. The data for this analysis were collected from the questionnaire. This questionnaire consisted of the status of A franchise salons. (3) RESEARCH RESULTS In the results of this survey, the most important problem is the absent of certificated licence of A franchise salons. 2. RESULTS This study offers has its own purpose to make franchise salons' launching successful on the basis of the study.

목차

Abstract

Ⅰ. 서론

Ⅱ. 프랜차이즈 미용업의 이론적 고찰

Ⅲ. 실증분석

Ⅳ. 결론

參考文獻

키워드

미용업 프랜차이즈 미용실의 방문객 특성 입지특성 운영특성 매출액결정요인 프랜차이즈 미용점포 salon business characteristics of franchise salons' customer location factor management factor sales-determining franchise salons