여수세계박람회 수요의 결정요인에 관한 연구

• 영문명: Determinants of Demand For Expo Yeosu Korea
• 발행기관: 한국해양비즈니스학회
• 저자명: 한은진(Eun-Jin, Han) 선종갑(Jong-Gab, Sun)
• 간행물 정보: 『해양비즈니스』제23호, 303~320쪽, 전체 17쪽
• 주제분류: 경제경영 > 경영학
• 파일형태: PDF
• 발행일자: 2012.12.31

영문 초록

When compared with the past, the tourism industry of the 21st century in the field of international meetings and conventions industry has shown significant differences on the economic effects. Furthermore, to facilitate people-to-people exchanges and cultural exchanges to enhance the image of local influence michimyeo bring economic impact to the country is classified as a core strategic industries, as well as international conferences in the tourism industry, such a role. The purpose of this study demand for quality of service settings that can be set for the truncated Poisson Truncated Poisson model and the data measured by the model on a human scale of demand for appropriately selected depending on the form of the dependent variable and survey methods, exhibitionthe factors influencing them to draw. Appropriate methodology is required in order to realize the purpose of the study, especially the configuration for the demand function for tourism demand estimation of the dependent variable measure, it is of foremost importance. Therefore, in this study, the results of this analysis, and to analyze the determinants of the demand for properties using quality of service selection, exhibition, exhibition presents the development direction of the market by the characteristics of the consumer to the provider through the selection of the target market, while providing marketing strategyto provide practical implications for the formulation. The estimated results are expected to present on the future direction of the market, exhibition marketing strategy to provide important information on becoming healthy and strengthen the competitiveness of the industry, exhibition and in the future be helpful to seek the direction of the development of positive, exhibition market.

목차

Ⅰ. 서론

Ⅱ. 이론적 배경

Ⅲ. 연구방법

Ⅳ. 추정결과

Ⅴ. 결론 및 시사점

참고문헌

키워드

서비스품질 선택속성 절단된 포아송 모형 한계효과 choice attribute of exhibition Truncated poisson model marginal effects