아파트 분양마케팅 활동의 한계효과에 관한 연구

• 영문명: A Research on the Marginal Effects of Condominium Sales Marketing
• 발행기관: 한국주거환경학회
• 저자명: 백민석(Baik, Min-Seok) 신종칠(Shin, Jong-Chil)
• 간행물 정보: 『주거환경(한국주거환경학회논문집)』住居環境 제11권 제3호 (통권 제22호), 43~55쪽, 전체 12쪽
• 주제분류: 사회과학 > 지역개발
• 파일형태: PDF
• 발행일자: 2013.12.31

영문 초록

In this study, a causal relationship between the performance variables of apartment sales marketing were analyzed. The results of empirical analysis are as follows. The number of effective DB prospects to increase the number of inbound calls and the number of inbound calls to be positive for the subscription rate and the initial sales rate. This study shows the number of inbound calls is important mediating performance variable of condominium sales marketing process. Next, the marginal effect of condominium sales marketing activities affecting the number of inbound calls was analyzed. To spend a certain amount of money per unit of analysis, the most effective ranking of condominium sales marketing were Cell phone text message>Newspaper Advertising>Publicity>sale flyer>Internet Advertising>TV Advertising in order.

목차

Abstract

Ⅰ. 서론

Ⅱ. 이론적 배경

Ⅲ. 실증연구

Ⅳ. 결론

참고문헌

키워드

아파트 분양마케팅 분양마케팅 성과 인바운드수 한계효과 Condominium(Housing) Sales Marketing Sales Marketing Performance The Number of Inbound Calls Marginal Effects