공인중개사의 관계마케팅요인과 고객과의 신뢰, 관계몰입 및 재방문의도 간의 영향에 관한 연구

• 영문명: A Study on the Effects Between Relationship Marketing Factors of Licensed Real estate Agent, Trust, Commitment of Relation with Customers and Revisit Intention of Customers
• 발행기관: 한국주거환경학회
• 저자명: 설영미(Seul, Yeong-Mi) 최민섭(Choi, Min-Seub)
• 간행물 정보: 『주거환경(한국주거환경학회논문집)』住居環境 제11권 제2호 (통권 제21호), 43~61쪽, 전체 18쪽
• 주제분류: 사회과학 > 지역개발
• 파일형태: PDF
• 발행일자: 2013.08.31

영문 초록

The objective of this study is to verify the effects of relationship marketing of the licensed real estate agent on quality of relation with customers and revisit intention. In addition, the relationship between trust and commitment of relation for the licensed real estate agent and their customers and the effects on revisit intention was verified. The results show that the relationship marketing of the licensed real estate agent has a positively significant effect on trust and commitment of relation between the licensed real estate agent and their customers. It was also found that the quality of relation such as trust and commitment of relation between the licensed real estate agent and their customers has a positively significant effect on revisit intention.

목차

Abstract

Ⅰ. 서론

Ⅱ. 이론적 배경

Ⅲ. 연구 설계

Ⅳ. 실증분석

Ⅴ. 결론 및 제언

참고문헌

키워드

공인중개사 관계마케팅 관계의 질 신뢰 관계몰입 재방문의도 licensed real estate agent relationship marketing quality of relation trust commitment of relation revisit intention