訪韓日本人 觀光客의 醫療觀光서비스 重要度가 訪問意圖에 미치는 影響

• 영문명: Effects of Medical Tourism Service Importance on Visit Intention among Japanese Tourists Visiting Korea
• 발행기관: 청운대학교 관광산업연구소
• 저자명: 金思永(Kim Sa-Young) 權閠 熙(Kwon Yun-Hee) 宋在一(Song, Jae-Il)
• 간행물 정보: 『관광산업연구』관광산업연구 제7권 제2호, 115~126쪽, 전체 12쪽
• 주제분류: 사회과학 > 관광학
• 파일형태: PDF
• 발행일자: 2013.12.31

영문 초록

This study examined the effects of medical tourism service importance on visit intention among japanese tourists visiting korea. The Data were collected from 194 japanese tourists who visited in korea. The data were analyzed by T-test, ANOVA, and logistic regression analysis. The major findings were as follows. First, when personal service importance increased 1 level, the possibility of visit intention went up 1.001 times. Second, when information service importance increased 1 level, visit intention also increased 1.018 times. Third, when material service importance increased 1 level, visit intention also increased 1.155 times. Based on this result, we argued that there is needs of marketing strategy and medical tourism products planning in relation to medical tourism service importance and visit intention.

목차

ABSTRACT

Ⅰ. 서 론

Ⅱ. 이론적 고찰

Ⅲ. 조사설계

Ⅳ. 실증분석

Ⅵ. 결론 및 시사점

참고문헌

키워드

의료관광 의료관광서비스 방문의도일본관광객 Medical Tourism Medical Tourism Service Visit Intention Japanese Tourists