여성화장품 상품명에 대한 사회언어학적 연구

• 발행기관: 한국사회언어학회
• 저자명: 박은하(Park Eun-ha)
• 간행물 정보: 『사회언어학』제21권 3호, 113~134쪽, 전체 21쪽
• 주제분류: 어문학 > 언어학
• 파일형태: PDF
• 발행일자: 2013.12.30

영문 초록

This study aims to investigate the linguistic perspective and social aspect of women's cosmetics' names. This research focuses on the names of women's cosmetics in TV advertisements from January 2008 to May 2012. From a linguistic perspective, this study analyzes the compounding structure of women's cosmetics' names on the basis of four determinants company name, brand name, product name, and the type of cosmetics. It also classifies brand names of women's cosmetics as Korean, Sino-Korean, English, and foreign language. Results show that brand names and compound words with brand name & product name were used more frequently in 2008-2009, while multi-syllable names such as brand name/company name+product name+types of cosmetics were used more frequently in 2010-2012. Moreover, there is a strong preference for English and foreign language (French) names in women's cosmetics. Four aspects can be found in the social aspect of women's cosmetics' names. In order of frequency of occurrence, "use of medicinal herbs or food", ranks the highest, followed by "combination of science and medicine" and "emphasis on a nature-friendly environment" as the second and third most frequent in social aspect. Finally, "identification of object of envy" reflects that Korean women wish to be promoted to a higher status and to be seen as beautiful and assertive. In this study, attempts are made to generalize the characteristics of women's cosmetics' names in television advertisements over the past five years from linguistic and social perspectives. The results may contribute to guiding principles related to women's cosmetics' names and provide an insight into future research. (255 words)

목차

Abstract

Ⅰ. 머리말

Ⅱ. 여성화장품 상품명의 언어학적 분석

Ⅲ. 여성화장품 상품명에 반영된 사회상

Ⅳ. 맺음말

참고문헌

키워드

television advertisements women's cosmetics brand names linguistic perspective social aspect