한국수출기업의 수출성과 결정용인으로서의 수출역량, 수출마케팅 전략 및 수출 경쟁우위

• 영문명: Export Capabilities, Export Marketing Strategy, and Export Competitive Advantage as the Determinants of Export Performance of Korean Export Firms
• 발행기관: 한국무역연구원
• 저자명: 김정권(Cheong-Gwon Kim)
• 간행물 정보: 『무역연구』제9권 제6호, 305~331쪽, 전체 27쪽
• 주제분류: 경제경영 > 무역학
• 파일형태: PDF
• 발행일자: 2013.11.30

영문 초록

Since exporting is the most popular foreign market entry method, understanding the determinants of export performance is important for Korean export firms. The purpose of this study is to examine the effect of organizational export capabilities, export marketing strategy and export competitive advantage on export performance and to present the effective ways to increase export performance. The findings of this study are as follows. Export marketing capabilities, relationship-building capabilities and innovation capabilities have an positive effect on export marketing strategy. Export product competitive advantage, export cost competitive advantage and export service competitive advantage are able to be gained through implementing the sound export marketing strategy. The export marketing strategy has an especial important effect on export cost competitive advantage. The export competitive advantages in turn have an positive effect on the increase of financial export performance. This study's findings will be able to offer executives the important insights and a useful framework for understanding the skills specific to achieving higher export performance.

목차

Abstract

Ⅰ. 서론

Ⅱ. 이론적 배경

Ⅲ. 연구모형 및 가설 설정

Ⅳ. 실증분석

Ⅴ. 결론

참고문헌

키워드

export capabilities export marketing strategy export competitive advantage export performance