연령대별 남성헤어스타일 선호도에 관한 연구

• 영문명: A Study of Men's Preference in Hair style Depending on Age Type -Focusing on the Ulsan City-
• 발행기관: 한국인체미용예술학회
• 저자명: 박정미(Jung-me Park) 여경자(Kyoung-ja Yeu)
• 간행물 정보: 『한국인체미용예술학회지』한국인체미용예술학회지 제14권 제3호, 61~78쪽, 전체 18쪽
• 주제분류: 예술체육 > 예술일반
• 파일형태: PDF
• 발행일자: 2013.09.20

영문 초록

Socially, one's appearance has gained importance in the evaluation of his/her work performance and in maintaining good relationships with others. As a result, men have become more interested in their looks and have made efforts to build a positive image. With the emergence of this trend, the male grooming product market has flourished across industries including fashion, plastic surgery, cosmetics, grooming salons for men and skin care salons for men. Various factors play a part in building personal appearance, but hair style is a critical element. To make a complete hair style, people use a variety of changes through haircut, hair dyeing and perms to build the best image. This study has attempted to investigate men's preference in hair styles and hair images by age and determine if they have a different perspective regarding hair style, hair care and use of beauty salons by age. According to the investigation, a significant difference was observed in terms of men's preference in hair style image, haircut and hair color. According to a test of men's hair style care by age, a significant difference was found in average hair care expenses per visit to beauty salons, reasons for not having the hair style they wanted, reasons behind their current hair style and hairstyling products currently being used. It is expected that the results of this study could be used as basic data to highlight the importance of male customer characteristics by age and attract more male customers.

목차

Abstract

Ⅰ. 서론

Ⅱ. 이론적 배경

Ⅲ. 연구방법

Ⅳ. 연구 결과 및 고찰

Ⅴ. 결론 및 제언

참고문헌

키워드

선호도 헤어스타일 남성헤어스타일 남성연령대별헤어스타일 Preference Hair style Men's Hair styles Men's Age Type in Hair style