서비스상품의 국가이미지가 중국소비자의 품질인식, 태도 및 이용의도에 미치는 영향

• 영문명: The Effects of Country image of Services on Chinese Consumer's Quality Perception, Attitude and Purchase Intention
• 발행기관: 한국무역연구원
• 저자명: 장영일(Young-II Chang)
• 간행물 정보: 『무역연구』제9권 제1호, 515~544쪽, 전체 30쪽
• 주제분류: 경제경영 > 무역학
• 파일형태: PDF
• 발행일자: 2013.03.30

영문 초록

This study is focused on the international services market in China The purpose of this study is to research the countty image effects on Chinese consumers' purchasing decisions of international services. The results are as follows. First, general countty image and general product countty image of Korea service product had signification relations with Chinese consumer's quality perception, service attitude. Second, general countty image and general product countty image of Korea service product has direct relation to the service purchase intention. However Chinese consumer's quality perception and attitude of Korea service product not related to purchase intention.

목차

Abstract

I. 서론

II. 이론적 배경

III. 연구가설 및 연구모형의 설정

IV. 연구방법

V. 실증분석

IV. 결론

참고문헌

키워드

International Service Country Image Service quality perception Service Attitude Purchase Intention