다차원 척도법을 이용한 ADR의 포지셔닝에 관한 연구

• 영문명: A Study on the Positioning of ADR using MDS - Focusing on Trading Companies in Busan and Gyeongnam -
• 발행기관: 한국무역연구원
• 저자명: 이유경(You-Kyung Lee)
• 간행물 정보: 『무역연구』제9권 제1호, 363~385쪽, 전체 23쪽
• 주제분류: 경제경영 > 무역학
• 파일형태: PDF
• 발행일자: 2013.03.30

영문 초록

The main purpose of this study is to investigate perceptional positioning of ADRs(alternative dispute resolutions) in order to develop some valuable positioning strategies for ADR organizations. This study has three research questions. First, how similar are the ADRs for ADR users? Second, what are the dimension to identify ADRs? Third, Where are ADRs on the perceptioning map. This study uses ALSCAL analysis in multiditrensional scaling method to find answers of the research questions. The results show that ADR users have high level of trust to litigation, arbitration, intercession and waiver of claim And ADR users think that consultation, intercession and waiver of claim has high cost-benefit to the other ADRs. As results of this study not only enrich theoretical knowledge about ADRs perception of ADR users, but also assist ADR operator organizations to develop valuable positioning strategies to proroote use of ADRs.

목차

Abstract

I. 서론

II. 이론적 고찰

III. 연구대상 및 연구방법

IV. 실증분석

V. 결론 및 시사점

참고문헌

키워드

Fats and Oils Industry Cosmetics Structural Change Input-Output Analysis