소셜 미디어 서비스 산업 후발기업의 Catch-up 전략 사례분석

• 영문명: A Case Analysis on the Catch-up Strategy of Late-Comer Firms in the Social-Media Service Industry
• 발행기관: 한국IT서비스학회
• 저자명: 함연주(Yeon-Joo Ham) 조형래(Hyung-Rae Jo)
• 간행물 정보: 『한국IT서비스학회지』한국IT서비스학회지 제11권 제4호, 309~333쪽, 전체 25쪽
• 주제분류: 경제경영 > 경영학
• 파일형태: PDF
• 발행일자: 2012.12.31

영문 초록

Recently, emergence of smart-phones and Social Networking Service(SNS) would offer the market environment changes and the opportunities for new business. For the case analysis comprehensive survey were implemented. And those data were analyzed along the research framework. The late-comer firms offered differential services, maintained creative and opened corporate culture, shoed learning capabilities which means absorption and organization of external knowledge, innovative efforts to control the insurgents than early-mover firms. When we analyze these phenomena along the developmental stages of late-comer, we can perceive that the stage of late-comers firms were moving from the “tracing the path” stage to “jumping the path” stage which means the creating capabilities were more or less enhanced and the firms become more stable in terms of business operation. In business model, early-mover firms showed clear definition for each business element, especially the revenue structure, while late-mover firms seemed unstable or unclear revenue structure.

목차

Abstract

1. 서론

2. 이론적 배경

3. 연구설계

4. 결과 분석

5. 결론

참고문헌

저자소개

키워드

Service Business Model Social Networking Service(SNS) Late-Mover Firms Catch-up Strategy Case Studies Smart Phones