중국 바링허우(80後) 이선도시(二線都市) 아파트 선택에 관한 연구

• 영문명: A Study on the Apartments Purchasing Criteria of Young Generation in Secondary Cities of China
• 발행기관: 한국부동산학회
• 저자명: 송가(Song, Ga) 김재환(Kim, Jae Hwan) 이상엽(Lee, Sang Youb)
• 간행물 정보: 『부동산학보』不動産學報 第51輯, 265~277쪽, 전체 13쪽
• 주제분류: 경제경영 > 경제학
• 파일형태: PDF
• 발행일자: 2012.12.31

영문 초록

1. CONTENTS (1) RESEARCH OBJECTIVES For the empirical analysis related to appropriate decision making in choice of apartment of the ‘after 80’ generation and ‘after 70’ generation, this paper has conducted the questionnaire with the literature research and ordinary people as the targets. (2) RESEARCH METHOD The factors affecting the environmental characteristics of residential apartment and the evaluation methodology on purchasing have been defined based on prior literature review. Based on which, the weights of factors in categorized level were determined based on the Analytic Hierarchy Process based on Expert Choice 2000 with Excel. (3) RESEARCH FINDING The results of this research are showed as follows. First of all, in the decision of purchasing apartment, ‘after 80’ generation think the environmental factors around it important. Secondly, the educational environment is the factor that both of the generations think important. Thirdly, ‘after 70’ generation focuses much on the theory of the divination, while ‘after 80’ generation has little consideration about it. ‘After 70’ generation thinks the relationship with the neighbors very important, while ‘after 80’ generation shows little attention on it. Fourthly, both of the generations think additional facilities, apartment brand, number of the floors, the year of establishment less important. 2. RESULTS By comparing the factors of these two generations related to decision making in purchasing apartment, it is expected that this paper will have an important role for the apartment-purchasing procedure based on objective data.

목차

ABSTRACT

Ⅰ. 서론

Ⅱ. 이론적 고찰

Ⅲ. 분석이론 및 설문의 설계

Ⅳ. 설문분석

Ⅴ. 결론

參考文獻

키워드

중국 아파트 이선도시 바링허우 의사결정 계층적분석기법 China Apartment Secondary Cities ‘After 80’ Decision Making AHP