서울지역 공인중개사의 성격유형이 직무만족, 고객지향성, 경영성과에 미치는 영향

• 영문명: The Effect of Seoul Area Realtor’s Personality Type on Job Satisfaction, Customer Orientation and Business Performance
• 발행기관: 한국부동산학회
• 저자명: 이대훈(Lee, Dae Hoon) 홍석원(Hong, Seuk Won)
• 간행물 정보: 『부동산학보』不動産學報 第51輯, 143~157쪽, 전체 15쪽
• 주제분류: 경제경영 > 경제학
• 파일형태: PDF
• 발행일자: 2012.12.31

영문 초록

1. CONTENTS (1) RESEARCH OBJECTIVES This study was to find personality type that was suitable for a realestate brokerage, analyzing how seoul area realtor’s personality type affected job satisfaction, customer orientation and business performance. (2) RESEARCH METHOD The survey was conducted by distributing the questionnaire randomly targeting the realtors who was operating in Seoul. For data analysis, factor analysis, reliability analysis, frequency analysis, t-test, ANOVA and multiple regression analysis using dummy variables were conducted utilizing SPSS 12.0. (3) RESEARCH FINDINGS The results showed that seoul area realtor’s personality type made a significant influence on job satisfaction, customer orientation and business performance. 2. RESULTS As a result, first, there was a difference in job satisfaction, customer orientation and business performance by preferred indicator. Second, it was found job satisfaction by personality trait, customer orientation, business performance were affected significantly statistically. Third, there was a difference in job satisfaction, customer orientation and business performance by personality code.

목차

ABSTRACT

Ⅰ. 서론

Ⅱ. 이론고찰

Ⅲ. 설문조사 설계

Ⅳ. 분석결과 및 해석

Ⅴ. 결론

參考文獻

키워드

공인중개사 성격유형 직무만족 고객지향성 경영성과 real estate brokerage personality type job satisfaction customer orientation business performance