農村觀光經營主의 企業家 精神이 事業成果에 미치는 影響

• 영문명: The Influence of Entrepreneurial Management Postures on Business Performance in Rural Tourism Business
• 발행기관: 청운대학교 관광산업연구소
• 저자명: 都炅祿(Do, Kyung-Rok) 朴德秉(Park, Duk-Byeong)
• 간행물 정보: 『관광산업연구』관광산업연구 제6권 제2호, 49~65쪽, 전체 17쪽
• 주제분류: 사회과학 > 관광학
• 파일형태: PDF
• 발행일자: 2012.12.30

영문 초록

This study focus on developing effective ways of increasing performance of individual rural tourism business. To achieve research purposes, this study applies empirical investigation about the influence of entrepreneurial management behavior of rural tourism managers on business performance. Then, it suggest required entrepreneurial postures of rural tourism manager based on the results. The result shows that entrepreneurial posture of rural tourism manager is consist of innovativeness, risk taking, aggressiveness and competitiveness. Most of them have statistically significant influence on business performance.

목차

ABSTRACT

Ⅰ. 서론

Ⅱ. 이론적 고찰

Ⅲ. 조사설계

Ⅳ. 실증분석

Ⅵ. 결론 및 시사점

참고문헌

키워드

기업가정신 농촌관광사업 사업성과 Entrepreneurship Rural tourism business Performance