부동산중개서비스 만족요인 분석

• 영문명: Analysis of Satisfaction factors of Real Estate Brokerage Services
• 발행기관: 한국주거환경학회
• 저자명: 채현길(Chae, Hyeon-Gil) 이정민(Lee, Jeong Min)
• 간행물 정보: 『주거환경(한국주거환경학회논문집)』住居環境 제10권 제2호 (통권 제18호), 211~226쪽, 전체 16쪽
• 주제분류: 사회과학 > 지역개발
• 파일형태: PDF
• 발행일자: 2012.09.30

영문 초록

The purpose of this study is to suggest an alternative of brokerage service analyzing the satisfaction of the brokerage service targeting clients who had visited and served from realtor’s office. In order to suggest an alternative, it is important to understand which service factors of realtors make the clients satisfied and what they consider as important factors. Considering these points, this study investigated the level of satisfaction of 287 clients who had visited and served from realtor’s office in Seoul, Gyeonggi-do, Gangwon-do, Chungcheong-do, Gyeongsang-do and Jeolla-do, etc.. All statistical analysis was done by the Multivariate General Linear Model(Multivariate GLM). As a result, while the clients are satisfied with holding plenty of real estate and counseling clients in detail, they are not satisfied with handling business rapidly and locating realtor’s office conveniently. Therefore, in order to satisfy the clients, it’s important that the realtor is holding plenty of real estate and counseling clients in detail. Also, important factors for satisfaction are asking for the commission in law, locating realtor’s office conveniently and using the public transportation and the parking lot easily. The realtor must get the knowledge, provide the plenty of real estate precisely and open the terms of the transaction clearly. Also, protecting the personal information, dealing with the dissatisfaction quickly and protecting the promise are the important factors improving satisfaction.

목차

Abstract

Ⅰ. 서론

Ⅱ. 이론고찰

Ⅲ. 설문조사 설계

Ⅳ. 분석결과 및 해석

Ⅵ. 결론

〈참고문헌〉

키워드

부동산중개서비스 부동산중개업자 만족 신뢰성 전문성 편리성 Real Estate Brokerage Service Realtor Satisfaction Reliability Expertise Convenience