어촌관광 활성화를 위한 이미지의 중요성에 관한 탐색적 연구

• 영문명: An Exploratory Study on the Importance of Image for Activating Tourism in Fishing Villages - Focusing on the Relations between Cognitive Image and Emotional Image of Fishing Villages
• 발행기관: 한국해양비즈니스학회
• 저자명: 고민규(Min-Gyu, Go) 민웅기(Woong-Ki, Min)
• 간행물 정보: 『해양비즈니스』제21호, 1~21쪽, 전체 21쪽
• 주제분류: 경제경영 > 경영학
• 파일형태: PDF
• 발행일자: 2012.04.30

영문 초록

An image inherent in a certain place becomes an important standard for selection when a tourist tries to select a tourist attraction. It is therefore important to determine the image of a fishing village as the target tourism attraction in developing the area in the future. This study investigated relations between images of a fishing village as the target tourism attraction by categorizing components of cognition and emotional images with the objective of subdividing the analysis of sightseeing places in fishing villages. These images are closely associated with value creation of local brands. Since the cognitive images of tourists in fishing villages for the hardware environment of the areas significantly affect their emotional images, it is necessary to devise diverse, positive, community-based measures to improve the images and brand values of the villages.

목차

Ⅰ. 서론

Ⅱ. 이론적 고찰

Ⅲ. 연구 문제 및 연구 설계

Ⅳ. 분석 결과

Ⅴ. 결론 및 시사점

참고문헌

키워드

어촌관광 인지적 이미지 정서적 이미지 브랜드 Fishing Village Tourism Cognitive Image Emotional Image Brand