일본 건설회사와 부동산회사 경영전략의 비교분석

• 영문명: Comparative Analysis of the Business Strategy between Construction Company and Real Estate Company in Japan
• 발행기관: 한국부동산학회
• 저자명: 이상영(Lee, Sang Young) 손진수(Son, Jin Soo)
• 간행물 정보: 『부동산학보』不動産學報 第49輯, 216~230쪽, 전체 15쪽
• 주제분류: 경제경영 > 경제학
• 파일형태: PDF
• 발행일자: 2012.06.30

영문 초록

1. CONTENTS (1) RESEARCH OBJECTIVES The purpose of this study is to find characteristics of the strategy of construction company and real estate company in Japan and its implications. Through this study, the development and strategy of construction and real estate industries in Korea is predicted. (2) RESEARCH METHOD This study adopted the existing theoretical and practical literature review, the analysis of financial statements related companies and interview contents to persons who relate construction company, fudosan(real estate) company in Japan. (3) RESEARCH FINDINGS This study finds that the scale of construction industry has been fast down in two decades. The reason why construction industry has declined in Japan is to combine the shrinkage of demand and population with the false strategy of construction companies. However, the scale of real estate industry has been increasing because of adequate strategy of real estate companies. 2. RESULTS This study is to analyse the changes and the business strategy of construction and real estate industries in Japan. The results are as follows. After 200S, construction companies started development, stock or fee business like real estate companies did. However, they haven't experienced this business before and don't have the competitiveness in those fields because of focusing on their own traditional business. Therefore Korean construction company has to learn the business strategy of real estate company, not construction company in Japan.

목차

ABSTRACT

Ⅰ. 서 론

Ⅱ. 산업 및 기업 간 비교분석 방법

Ⅲ. 일본 건설산업의 전개과정과 산업분석

Ⅳ. 일본 건설회사와 부동산회사의 경영전략 비교분석

Ⅴ. 결 론

參考文獻

키워드

건설산업 건설회사 경영전략 부동산산업 부동산회사 business strategy construction company construction industry real estate company real estate industry