아파트 소비선택에 미치는 결정요인에 관한 연구

• 영문명: A Study on Determinants Affecting the Apartment Consumption Selection -The Case of Daegu Metropolitan City-
• 발행기관: 한국부동산학회
• 저자명: 윤순옥(Yun, Soon Ok) 이성근(Lee, Seong Keun)
• 간행물 정보: 『부동산학보』不動産學報 第49輯, 174~188쪽, 전체 15쪽
• 주제분류: 경제경영 > 경제학
• 파일형태: PDF
• 발행일자: 2012.06.30

영문 초록

1. CONTENTS (1) RESEARCH OBJECTIVES This study was conducted to find out the determinant factors affecting the consumer's selection of apartments. (2) RESEARCH METHOD For this purpose, the apartment residents of Daegu were surveyed by questionnaire, and the survey period was 12 days from April, 11 to April, 22, 2011. A total of 250 questionnaires were surveyed and SPSS 18.0 was used to perform the t-test analysis, frequency analysis, factor analysis, and discriminant analysis. (3) RESEARCH FINDINGS Studying at the results of discriminant analysis in order to find determinants of consumption choices for purchasing an apartment, the determinants are social and emotional factors, functional factors, brand factors, environmental factors, situational factors, and economic factors in order. 2. RESULTS The analysis regarding the characteristics of consumption values and determinants for the purchase apartments shows that there are the different consumer choices on between homeownership and lease. Therefore, the apartment supply policy will be needed depending on the characteristics of the apartment consumers.

목차

ABSTRACT

Ⅰ. 서 론

Ⅱ. 아파트 소비선택과 결정요인에 관한 이론적 고찰

Ⅲ. 아파트 소비선택의 결정요인 분석

Ⅳ. 결 론

參考文獻

키워드

아파트 소비선택 아파트 소비가치 아파트 소비선택 결정요인 아파트 소비선택 특성 판별분석 Consumption Choices on Apartments Consumption Values on Apartments Determinants of Consumption Choices for Apartments Characteristics of Consumption Choices for Apartments Discriminant Analysis