관광지 장소성의 커뮤니케이션 전략에 관한 연구

• 영문명: A Study on the Communication Strategy of Placeness for Tourist Place - The Case of TtangKeut Village -
• 발행기관: 한국문화관광학회
• 저자명: 한상일
• 간행물 정보: 『문화관광연구』제4권 제2호, 566~585쪽, 전체 20쪽
• 주제분류: 사회과학 > 관광학
• 파일형태: PDF
• 발행일자: 2002.12.31

영문 초록

In an effort to integrate the concept of ‘placeness’ in the field of tourism planning and ‘place marketing’ in the socioeconomic field, this study investigates empirically a series of questions of what makes the placeness. The results, drived from the questionaire survey data from TtangKeut Village in Haenam, are as follows ; Firstly, factor analysis shows that ‘landscape resources’ and ‘invisible support’ and ‘visible support’ constitute the factors of the tourist site placeness. Secondly, regression analysis shows that these factors of the placeness influence positively tourist’s overall satisfactions. Finally, It requires to integrate these factors to the communication concept in order to establish place marketing communication strategy.

목차

[ABSTRACT]

Ⅰ. 서론

Ⅱ. 관광지의 장소성과 장소마케팅

Ⅲ. 관광지 장소성의 형성요인

Ⅳ. 땅끝마을의 장소성 분석

Ⅴ. 장소마케팅을 위한 커뮤니케이션 전략

Ⅵ. 결론

참고문헌