관광기념품의 경쟁력 제고방안에 관한 연구

• 영문명: Development & Competitiveness of Tourist Souvenirs
• 발행기관: 한국문화관광학회
• 저자명: 고호석(Ko, Ho-Seok) 강인원(Kang, In-Won)
• 간행물 정보: 『문화관광연구』제4권 제2호, 24~40쪽, 전체 17쪽
• 주제분류: 사회과학 > 관광학
• 파일형태: PDF
• 발행일자: 2002.12.31

영문 초록

Tourist Souvenirs are reminders of special moments or events. However, not many empirical studies of purchasing features of souvenirs by foreign tourists have been conducted in Korea. Even those few studies have done to the development of souvenirs as tourism resources. The purpose of this study is to evaluate the general characteristics on purchasing souvenirs of foreign tourists. Questionnaires were distributed during March 2002 and collected 328 copies of questionnaires which suitable for statistic analysis. It becomes apparent that the development of tourists souvenirs are needed to policy of marketing management which based on the purchasing behaviors of foreign tourists. It is required that components of traditional-modern cultural value, differential value, and economical practicality should be strictly controlled.

목차

[Abstract]

Ⅰ. 서론

Ⅱ. 이론적 배경

Ⅲ. 연구의 분석틀

Ⅳ. 실증분석 결과

Ⅴ. 결론 및 시사점

〈참고문헌〉