호텔기업의 로얄티 프로그램이 몰입과 고객 애호도에 미치는 영향에 관한 연구

• 영문명: A Study on the Influences of Customer Loyalty and Commitment on Royalty Program in Hotel Industry
• 발행기관: 한국문화관광학회
• 저자명: 최우성(Choi, Woo-Sung) 황명호(Hwang, Myung-Ho)
• 간행물 정보: 『문화관광연구』제5권 제2호, 403~418쪽, 전체 16쪽
• 주제분류: 사회과학 > 관광학
• 파일형태: PDF
• 발행일자: 2003.12.31

영문 초록

In the hotel industry, the royalty (membership) program is very important because the profit or loss in their hotels income depends on it. The revenue from VIP membership takes 30-40% of total profits in the total hotel revenue. The utility value of the membership system is very powerful and hotels use this system to gain dominance over others. The hotels royalty program is a very important method in managing customers examining how to activate customer relationships, and analyzing how to affect customer loyalty. In the hotels royalty program, I researched how to influence level of commitment and loyalty.

목차

[ ABSTRACT ]

Ⅰ. 서론

Ⅱ. 이론적 배경

Ⅲ. 연구방법

Ⅳ. 연구의 결과

Ⅴ. 결론

참고문헌