여행업의 CRM마케팅에 관한 이론적 연구

• 영문명: “A Study on CRM(Customer Relationship Management) marketing of Travel Agency ”
• 발행기관: 한국문화관광학회
• 저자명: 임헌국(IM, HURN-KOOK)
• 간행물 정보: 『문화관광연구』제5권 제2호, 281~310쪽, 전체 30쪽
• 주제분류: 사회과학 > 관광학
• 파일형태: PDF
• 발행일자: 2003.12.31

영문 초록

CRM marketing has significant new service management. In the world well known IBM, Marriott Hotel, Disneyland as enterprise Co. that A model served regard to customer for others company. There are practice service management for excellent service. Travel Agency is just needs of service management. Therefor emphasis service management of travel agency that treat in demand and surroundings about new travel business environment. Finally made service marketing is CRM marketing of travel agency that tour information served rapidly and accurate to customer that reliable trust and maintain old customer.

목차

〔ABSTRACT〕

Ⅰ. 서 론

Ⅱ. 여행업 CRM 마케팅의 이론적 고찰

Ⅲ. 여행업 CRM마케팅의 미시적 환경

Ⅳ. 선행연구

Ⅴ. 여행업의 CRM 마케팅 운영사례와 문제점

Ⅵ. 결 론

참고문헌