자연휴양림 이용자 특성에 따른 고객만족도 연구

• 영문명: A Study on Customer Satisfaction based on User’s Characteristic of Recreational Forest
• 발행기관: 한국부동산학회
• 저자명: 서경석(Seo, Kyung Seok) 김갑열(Kim, Gab Youl) 윤성훈(Yoon, Sung Hun)
• 간행물 정보: 『부동산학보』不動産學報 第48輯, 151~163쪽, 전체 13쪽
• 주제분류: 경제경영 > 경제학
• 파일형태: PDF
• 발행일자: 2012.03.31

영문 초록

1. CONTENTS (1) RESEARCH OBJECTIVES The purpose of this study is to analysis customer satisfaction based on user’s characteristic of recreational forest. (2) RESEARCH METHOD This study was focused on survey analysis. The data for this analysis were collect from the questionnaire. This questionnaire consisted of factors of user’s satisfation measurement in recreational forest. Especially this study used to the independent-samples t test analysis and the analysis of variance(ANOVA). (3) RESEARCH FINDINGS In the results of this survey, there were user satisfaction differences based on their characteristic and behavior. 2. RESULTS This study suggest to operate low price and to develop various program for the recreational forest. This study offers two alternatives to improve the recrational forest. 1) It is suggested developing various program for teenager 2) Forest landowners should provide service at low price to meet the user demand.

목차

ABSTRACT

Ⅰ. 서론

Ⅱ. 선행연구 및 이론적 고찰

Ⅲ. 조사설계와 분석방법

Ⅳ. 분석결과

Ⅴ. 결론

參考文獻

키워드

휴양림 고객만족도 독립표본 T테스트 아노바 이용자 수요 이용자 행태 recreational forest customer satisfaction independent-samples t test ANOVA user demand user behavior