부동산경매정보서비스의 경쟁력 제고 방안 연구

• 영문명: A Study on Enhancing the Competitiveness of Real Estate Auction Information Service
• 발행기관: 한국부동산학회
• 저자명: 전용은(Cheon, Yong Eun) 이호병(Lee, Ho Byung)
• 간행물 정보: 『부동산학보』不動産學報 第48輯, 61~76쪽, 전체 16쪽
• 주제분류: 경제경영 > 경제학
• 파일형태: PDF
• 발행일자: 2012.03.31

영문 초록

1. CONTENTS (1) RESEARCH OBJECTIVES The Purpose of this study is to investigate how to enhance the competitiveness of real estate auction information service. The data of this study were collected from the users of real estate auction information service across the nation. (2) RESEARCH METHOD The alternatives for enhancing the competitiveness of real estate auction information service were analyzed by using the analytic techniques such as AHP, Cronbach’s α, factor analysis and ANOVA. (3) RESEARCH FINDINGS The key factors for enhancing the competitiveness of real estate auction information service were accuracy, expertise, recentness and diversity in the sector of real estate information contents. On the other hand, the most significant factors for it were reliability, convenience, connectivity and stability in the sector of customer service contents. 2. RESULTS This study offers the basic criteria for enhancing of the competitiveness of real estate auction information service on the basis of the users’ experience.

목차

ABSTRACT

Ⅰ. 서론

Ⅱ. 부동산경매정보서비스의 이론적 고찰

Ⅲ. 부동산경매정보서비스의 현황

Ⅳ. 실증분석

Ⅴ. 결론

參考文獻

키워드

부동산경매 정보산업 요인분석 경쟁력 계층적의사결정과정 분산분석 Real estate Auction Information Industry factor analysis Competitiveness AHP ANOVA