캠퍼스內 커피숍의 서비스品質과 大學生 顧客의 行動意圖와의 關係 硏究

• 영문명: Relationship between Service Quality and Behavioral Intention of Undergraduates in Campus Coffee Shop : Focused on IKSAN Undergraduates
• 발행기관: 청운대학교 관광산업연구소
• 저자명: 김연선(Kim, Yeon-Sun)
• 간행물 정보: 『관광산업연구』관광산업연구 제5권 제1호, 50~65쪽, 전체 16쪽
• 주제분류: 사회과학 > 관광학
• 파일형태: PDF
• 발행일자: 2011.05.31

영문 초록

This research has been conducted undergraduate students in Campus Coffee Shop. A total of 153 questionnaires was used for the data. The first purpose of this research is to measure the service quality on campus Coffee Shop. The second purpose is to factor analyze service quality, revisit intention, recommendation intention. The third purpose of this research is to identify behavioral intention by type of service quality. Finally to improve the service quality on campus Coffee Shop to increase customer satisfaction, and is to grant the marketing implications. The results of this study the service quality was extracted four factors; trust, characteristic of beverage, quality of coffee, physical environments, revisit intention and recommendation intention was extracted one factor.

목차

ABSTRACT

Ⅰ. 서 론

Ⅱ. 이론적 고찰

Ⅲ. 연구방법 및 가설설정

Ⅳ. 실증분석

Ⅴ. 결론 및 시사점

참고문헌

키워드

캠퍼스 커피숍 서비스품질 재방문의도 추천의도 Campus Coffee Shop Service Quality Revisit Intention Recommendation Intention