食品添加物에 대한 認識이 購買意圖에 미치는 影響

• 영문명: An Influence That Awareness of Food Additives has on Purchase Intention: Focused on the Bakery Consumers’
• 발행기관: 청운대학교 관광산업연구소
• 저자명: 安虎基(An, Ho- Ki) 洪錦柱(Hong, Geum-Ju)
• 간행물 정보: 『관광산업연구』관광산업연구 제5권 제2호, 246~257쪽, 전체 12쪽
• 주제분류: 사회과학 > 관광학
• 파일형태: PDF
• 발행일자: 2011.11.30

영문 초록

The purpose of this study is to provide basic materials that can help consumers to make a good choice of bakery products and that an help understand consumers' awareness of food additives by investigating an influence that consumers' awareness of food additives has on purchase intention. Data collected from 270 bakery consumers were analyzed for this study. Total explanatory power of factors about food additives was 68.47% and loadage of factors ranged from 0.570 to 0.923. For awareness of food additives, five factors - relative advantage, environmental capacity, stability of human body, possibility of observation and experience level - were drawn. Cronbach's Alpha was 0.8 or more which means Cronbach's Alpha has reliability. F value that shows suitability of model that explains awareness variable on food additives was significant at the level of 20.428. R2 value was o.265. It was found that environmental capacity, stability of human body and experience level had influence on purchase intention. It was found that relative advantage and possibility of observation did not have influence on purchase intention. Hypothesis 1 was adopted partially.

목차

ABSTRACT

Ⅰ. 서 론

Ⅱ. 이론적 고찰 및 가설설정

Ⅲ. 연구설계

Ⅳ. 실증분석

Ⅵ. 결론 및 시사점

참고문헌

키워드

식품첨가물 구매의도 베이커리 소비자 Food additives Purchase intention Bakery Customer