Communicating Class, Tastes and Distinction

• 발행기관: 한국외국어대학교 영미연구소
• 저자명: 박지훈(Ji-Hoon Park)
• 간행물 정보: 『영미연구』제25집, 251~279쪽, 전체 29쪽
• 주제분류: 어문학 > 영어와문학
• 파일형태: PDF
• 발행일자: 2011.12.31

영문 초록

This study explores the social implications of consuming replica designer brands with a specific emphasis on designer handbags. To identify the social meanings of replica designer bag consumption, I compare and contrast the practice of replica designer bag consumption with that of original designer bag consumption. The study suggests that while the prevalence of replica designer brands may disrupt the straightforward correspondence between social status and consumed products, the difficulty of verifying the authenticity of a designer product has engendered so called “look based classism.” This look based classism is not inconsistent with the traditional notion of classism in that it contributes to the reproduction of popular myths about high class imagery and class prejudice. This study suggests that a true sense of nobrow can be achieved only when consumers realize that brand names and values no longer connote class distinctions, prestige, and tastes. As far as consumers are aware of the class hierarchy and the distinction that different brands signify, they will continue to participate in the consumption of designer handbags (including replicas) to communicate or augment their class, tastes, and distinctions.

목차

Ⅰ. Introduction

Ⅱ. Distinction through Consumption and Taste

Ⅲ. Method

Ⅳ. Handbags as a Class Marker or Deceiver

Ⅴ. Look based Classism: Who Carries the Designer Bag?

Ⅵ. Consuming Designer Handbags in the Age of Nobrow

Ⅶ. Consuming Replica Designer Handbags

Ⅷ. Conclusion

Appendix: Interview Questions (for both field and online survey)

WORKS CITED

Abstract

키워드

계급 과시적 소비 지위 명품 가방 class conspicuous consumption status designer handbags