Global Diffusion of Social Media Services

• 발행기관: 한국IT서비스학회
• 저자명: Jinhee Oh Dongwon Lee Insoo Son
• 간행물 정보: 『한국IT서비스학회 학술대회 논문집』2011춘계학술대회, 688~693쪽, 전체 6쪽
• 주제분류: 경제경영 > 경영학
• 파일형태: PDF
• 발행일자: 2011.05.18

영문 초록

This study examines social media diffusion among different countries that will help to provide a picture of the current global social network services (SNS). Analyzing country-level data drawn from 71 nations, we find that non-technological factors including culture as well as technical factors including Internet penetration and smartphone adoption have a significant influence on social media diffusion. These findings, derived from a broad range of different countries, not only provide practical insights into understanding critical factors that enable a social media firm’s successful global expansion but also help practitioners to plan their market strategies more effectively.

목차

Abstract

1. Introduction

2. Theoretical Background

3. Research Method and Analysis

4. Conclusion

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