The Implementation of SNSs User Segmentation Model Based on Social Capital

• 발행기관: 한국IT서비스학회
• 저자명: De-Kui Li Jae-Hee Cho Byeong-Guk Ha
• 간행물 정보: 『한국IT서비스학회 학술대회 논문집』2011춘계학술대회, 25~30쪽, 전체 6쪽
• 주제분류: 경제경영 > 경영학
• 파일형태: PDF
• 발행일자: 2011.05.18

영문 초록

Usage of the internet was largely limited to passive reception of available content until the advent of large social networking websites like YouTube, and Facebook. Hence online users are contributing contents resources and building relationships with each other. However, the dynamics of user contents and users relations often seem unmanageable and lack understanding. The purpose of this paper is to develop a segmentation model of users who contribute content to social networking websites. In this research, first, we examined the existing user segmentations for online communities. Second, we proceeded to identify the most useful segmentation models and update them to the applications for uses in social networking website. Last, we used the users’ data from H social networking website to validate our segmentation model.

목차

Abstract

1. Introduction

2. Theoretical Background

3. SNSs User Segmentation Model

4. Analysis and Results

5. Conclusion

6. References