Factors affecting mobile-phone users’ intention to use m-commerce in Korea & China

• 발행기관: 한국IT서비스학회
• 저자명: Xiaoyu Guo Daihwan Min
• 간행물 정보: 『한국IT서비스학회 학술대회 논문집』2010추계학술대회, 229~234쪽, 전체 6쪽
• 주제분류: 경제경영 > 경영학
• 파일형태: PDF
• 발행일자: 2010.11.30

영문 초록

This study empirically examines factors that affect the intention to use m-commerce and the relationships among the factors. Survey data is being collected both in Korea and China. The development of mobile commerce in China is still in slower pace than Korea. This study attempts to find out the differences among the factors affecting the usage of mobile commerce in Korea and China. The result from this study would contribute to understanding people's usage behavior in the current mobile environment and suggest implications for expediting m-commerce.

목차

Abstract

1. Introduction

2. Literature Review

3. Research Model

4. Discussion and Conclusion

Reference

키워드

M-commerce risk self-efficacy TAM