과시소비성향에 따른 뷰티관여도의 연령별 차이 비교

• 영문명: A Comparative Study of Beauty Involvement by Age Groups According to Conspicuous Consumption Tendency
• 발행기관: 한국인체미용예술학회
• 저자명: 박숙현(Sook- Hyun Park). 박현주(Hyun-Ju Park)
• 간행물 정보: 『한국인체미용예술학회지』한국인체미용예술학회지 제12권 제4호, 67~81쪽, 전체 15쪽
• 주제분류: 예술체육 > 예술일반
• 파일형태: PDF
• 발행일자: 2011.12.31

영문 초록

The purpose of this study is to examine the effects of the conspicuous consumption tendency by age on Beauty involvement. The questionnaire method was used for the study method and the subjects of the study were females in their 20s - 50s. 580 sets of questionnaires were distributed and 554 sets were used for the final analysis and as for analysis. The results of this study are as following. First, as a result of the examination of the differences between conspicuous consumption and Beauty involvement by age, hair styling of beauty consumption behavior in their 20s and body shape management in their 50s were foung highest. Second, as a result of the analysis of the effects of the conspicuous consumption by age on the Beauty involvement, The people in their 20s and 50s influence the individuality pursuit orientation the factors of the doesn’t influence any of the people in their 20s to 50s. and the people in their 20s and 30s influence the hair direction and make-up direction among the factors of the brand orientation and those in the 40s hape management. the hight price orientation factor the 20s the skin management and hape management. The trend pursuit orientation factor showed its influence on 20s and 30s hair direction and make-up direction and those in the 40s the hair direction and skin management and those in the 50s the hair direction and make-up direction and skin management.

목차

Abstract

Ⅰ. 서론

Ⅱ. 이론적 배경

Ⅲ. 연구방법 및 절차

Ⅳ. 연구결과 및 논의

Ⅴ. 결론 및 제언

참고문헌

키워드

과시소비성향 뷰티관여도 Conspicuous Consumption Tendency Beauty Involvement