인터넷에서 건강정보 이용의도에 대한 실증 연구

• 영문명: An Empirical Study of Intention of Usage of Health Information on the Internet : Comparison by Gender
• 발행기관: 한국IT서비스학회
• 저자명: 임세헌(Se Hun Lim) 이성호(Sung Ho Lee) 김대길(Daekil Kim)
• 간행물 정보: 『한국IT서비스학회지』한국IT서비스학회지 제10권 제3호, 77~94쪽, 전체 18쪽
• 주제분류: 경제경영 > 경영학
• 파일형태: PDF
• 발행일자: 2011.09.30

영문 초록

Since the general quality of life has been improving. people have become interested in “well-being” The widespread acceptance of the importance of “well-being” to quality of life has encouraged people to take more interest in getting health information online when they need it. Expansive use of online health information suggests that individual characteristics (i.e., gender and other traits). Website features. and perceived trust are related to the primary concern for many online health information consumers This study examines Whether familiarity. perceived security, and reputation of health information on various Websites influence the relationship of trust and intention to use by gender. These research results will contribute to the adoption of online health information by gender and. moreover. will provide companies with an understanding of key characteristics of consumers who use emoticons and provide useful implications for marketing strategies to current and future consumers.

목차

Abstract

1. Introduction

2. Theoretical Background

3. Research Methodology

4. Empirical Test

5. Implications and Future Studies

References

〈Appendix〉

저자소개

키워드

Internet Health Information Trust Behavior Intention to Use Experience Security Familiarity Reputation