피부관리실 브랜드 이미지가 고객만족 및 재방문에 미치는 영향

• 영문명: Effect that skin care shop brand image has on customer satisfaction and revisit
• 발행기관: 한국인체미용예술학회
• 저자명: 김세미(Se-Mi Kim) 김태희(Tae-Hee Kim) 최우석(Woo-Suk Choi)
• 간행물 정보: 『한국인체미용예술학회지』한국인체미용예술학회지 제12권 제3호, 215~226쪽, 전체 12쪽
• 주제분류: 예술체육 > 예술일반
• 파일형태: PDF
• 발행일자: 2011.09.30

영문 초록

Today, it cannot be denied that taking care of one’s appearance is a common interest to all people regardless of ancient and modern times along with human history. That is, taking care of their appearance to express themselves beautifully is important living culture pursuing beauty and trying to express beautifully and heathy by giving direct changes to the human body is the most basic self expression method. For this, a lot of efforts and time are invested and they are trying to get good evaluation and the method is done actively without distinction of sex. Thus, this researcher selected skin care room, which is the most accessible and where one can get a quick effect with low cost among active methods to express and appeal oneself, as the research target. Judging by the trend that skin care companies these days expand and brand the distribution as they become commercializedㆍfranchised, brand image that is, brand name, reputation, facilities, price, service will serve as important selection elements on revisit of customer satisfaction and this study is considered to contribute to restoration and maintenance of high awareness of skin care room, positive image enhancement, customer satisfaction rise, establishment best marketing strategies for revisit and this study attempts to find out on that brand image affects customer satisfaction and customer satisfaction affects revisit.

목차

Abstract

Ⅰ. 서론

Ⅱ. 이론적 배경

Ⅲ. 연구방법 및 절차

Ⅳ. 연구결과 및 분석

Ⅴ. 결론

참고문헌

키워드

피부관리실 브랜드이미지 고객만족 재방문 Skin Care Shop Brand Image Customer Satisfaction Revisit