전자상거래에서의 제품의 구매 연관과 내용 유사도간의 상관관계 연구

• 영문명: A Study of the Relationship between Purchase Association and Contents Similarity of Products in e-Commerce
• 발행기관: 한국IT서비스학회
• 저자명: 이홍주(Hong Joo Lee)
• 간행물 정보: 『한국IT서비스학회지』한국IT서비스학회지 제10권 제2호, 281~292쪽, 전체 12쪽
• 주제분류: 경제경영 > 경영학
• 파일형태: PDF
• 발행일자: 2011.06.30

영문 초록

Many online stores provide relevant products in product pages or other pages to attract customer interests. Association rules based on customer purchases and personalized recommendations are most prominently used ways of providing relevant products. Though there have been many studies to apply tags of products as metadata of the products, there are few studies to investigate contents similarities between the products and the suggested products. Thus, this study collects books in purchase associations and their tags in Amazon.com and assesses the similarities between the books. We found out that the contents similarities based on tags are similar among business, literature, and computer networks. And the similarity is also similar among the relevant books that have different ranks.

목차

Abstract

1. 서론

2. 문헌 연구

3. 자료 수집

4. 분석 결과

5. 토의 및 결론

참고문헌

저자소개

키워드

Association Rules Recommendation Contents Similarity Electronic Commerce